My name is Roger Hedgegood, CEO and President of ToughBoy Toys.
Now that the popular Lonelygirl15 on YouTube, an inspiration to countless teenagers across America, has been outed as a fake, a mere marketing gimmick developed by filmmakers repped by CAA — I think it is time to come clean as well.
As part of a promotion for our upcoming Christmas toy for boys ages 10-14, Fighting Ninja with Talking Penis, our marketing department developed a blog centered around a self-named “Citizen of the Month.” Using the names of my two pet gerbils, Neil and Sophia, my marketing department, under the creative guidance of V.P. Marketing, Elaine Lansky-Kramer, developed this entertaining and poignant blog hoping to create a buzz about our new toys.
I know many of you have grown to admire “Neilochka” and “Sofotchka.” I hope you will continue to enjoy this exciting interactive storytelling experience. Even thought they are not “real” in the traditional sense, you shouldn’t stop showing your love and affection. It is you, the fans of Toughboy Toys, that are the real stars. And here’s some exciting news — soon there will be “Neilochka and Sofotcha” brand “skinny jeans” coming to a Gap near you, from sizes 0-6.
A special thanks to Pooja Rajghatta Associates of Bombay for all their assistance with Neil’s “emails” and “phone calls” and the William Morris Agency for supplying us with the actors who played Neil and Sophia on their “visit” to New York and the Berkshires.
Thank you and remember, “Fighting Ninja, Talking Penis!” — on sale at Walmart stores starting on November 12!