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Category Archives: Advertising and Marketing
It’s Called a Prune
One of the changes in my life is to start to think big. For example, earlier this week was the Jewish holiday of Purim. While other Jews simply dressed as Queen Esther and ate prune hamentashen for the holiday, I … Continue reading
“Make Your Own Super Bowl Commercial” Day
Posted in Advertising and Marketing
Tagged commercials, Green Bay Packers, Pittsburgh Steelers, Super Bowl
26 Comments
Word and Image
I am in McDonald’s staring at a poster for the new McRib sandwich. The photo shows this huge, juicy, succulent rib — the size of half a cow. The photo is just begging you to buy a McRib. Although I … Continue reading
Posted in Advertising and Marketing, Art and Design
Tagged manipulation, photography, Photoshop, writing
24 Comments
Indirect and Authentic
(this is a post that is completely rambling out loud with little direction, but I’ve been hearing the term “authenticity in blogging” used a lot recently. It was even the the subject of the final keynote at a recent woman’s … Continue reading
Posted in Advertising and Marketing, Blogging and the Internet, Life in General
Tagged authenticity, blogging
44 Comments
View Single Women in Redondo Beach
Lately, when I open my Yahoo Mail, I get this advertisement. I know personalized online advertisements have been around for awhile, but what makes Yahoo! think I am looking for a woman in Redondo Beach. Have I mentioned this to … Continue reading
Posted in Advertising and Marketing, Blogging and the Internet
Tagged Match.com, Redondo Beach
23 Comments
The Walmart Mom Question
Today, as I received yet another email about this post I wrote last week, I understand what it must feel like to be a politician after a story is leaked to the press that YOU DID inhale during that one … Continue reading
Posted in Advertising and Marketing, Blogging and the Internet
Tagged blogging, Branding, Tiger Woods
26 Comments
The Ideal Gift
I love the holiday season. So much joy and gift-giving. I spent all weekend scouring the internet looking for BlackFriday and CyberMonday deals that I could share with my dear readers. I love you guys! I do have something special … Continue reading
Disclosure and Transparency
My blogging friend, Mocha Momma, was on NPR yesterday talking about the topic of the day (actually it has been a topic for five months now): “Are Marketers Ruining the ‘Mommy Blogosphere?” This “disclosure” issue seems to be embedded in … Continue reading
Marketing Idea
Prologue – I deleted this post on Friday, five minutes after I published it, thinking it stupid, but of course, I forgot that the minute you hit the publish button, off it flies onto the top perch of the Google … Continue reading
Freaks
As so many of my blogging friends are involved in online giveaways or work as brand enthusiasts, is it becoming difficult to make jokes about these companies. I have friends with “business” connections to vibrator manufacturers to Butterball Turkey to … Continue reading