Citizen of the Month » 90 Million Women Wear Wrong Size Bra

For years, men have wondered why women are so overly-emotional, crying if they don’t get a phone call right after a date or if they don’t get flowers on Valentine’s Day.

Now the answer is finally revealed — they wear the wrong bra size.

According to a national fit study by Wacoal, a bra company, eight out of ten women in the U.S. — or nearly 90 million women over the age of 18 — are wearing the wrong size bra. The Wacoal study, conducted among 750 women, also reveals that the most common mistake made by women is wearing a bra in which the band is too big and the cups too small, with an estimated 35 million women making this mistake alone.

Liz Smith, director of retail service for Wacoal suggests a bra fitting. She notes that:

"A professional bra fitting done by a trained fitter can be a fun and informative experience."

Men, do the women in your life a favor. Tell them today that their bra doesn’t fit right. They’ll love you for it.

Tags: bra fitting, bra size, Wacoal

18 Comments so far

Wow… so I might be a DOUBLE-D!

Speaking for the men of the world, let’s hope so.

Not only that, but if you’re in the business of selling bras it’s a great way to sell women a whole lot more while getting them to throw out their old, perfectly good ones.

You are a HOOT! LOL!

I’m sorry, was this an ad put out by a dating service? Trying to capitalize on all the newly single men that will hit the market when dudes start telling their girl that she is wearing the wrong size bra?

Yes, but over 100% of men wear the wrong size or style of underwear. Or underwear with holes in it.

But you don’t see any of us going to a salesman at Target asking for a personal brief fitting.

“For years, men have wondered why women are so overly-emotional, crying if they don’t get a phone call right after a date or if they don’t get flowers on Valentine’s Day.

Now the answer is finally revealed — they wear the wrong bra size.”

Ok, maybe a new bra, but throw in a great vibrator and some batteries. The hysterics will drop considerably.

why is it that all the articles say “get it fitted by a professional fitter” & not - this is what to do. it’s unnatural.

This is actually true. Many women don’t know “the trick” to getting a great-fitting bra. You don’t need a professional fitting. Choose the smallest size around that feels comfortable (you shouldn’t have pinches or bulges) and the largest size cup that gives you support (avoid fits which have gaps - this is often the design’s fault than the sizing - remember not all same-sized chests also have the same shape).

This is so true - and I’ve found that insisting my wife have professional fittings has both improved her temper, and gotten rid of a variety of back pains she’s had since puberty.

Dude, how you can you find a bra that always fits, when my boobs are never the same size? I mean, some days they are just bigger. Depends on how much junk food I’ve eaten that week or if I’m PMSing. I NEED ANSWERS DAMMIT!

The wrong bra size…gee I just found out through Discover Magazine that “A pair of D cup breast weighs between 15-23lbs…the equivalent of carrying around two small turkeys.” No wonder we have so much trouble with our bras

[...] A Year Ago on Citizen of the Month: 90 Million Women Wear Wrong Size Bra [...]

I love boobs!!! I just say NO MORE BRAS!!!!!! To much hassel

“A pair of D cup breast weighs between 15-23lbs…the equivalent of carrying around two small turkeys.”
B******s! A D-cup isn’t always the same size anyway! Do they mean a 32D? a 36D? a 40D? It makes a HUGE difference! I’m an E and mine probably weigh about a pound.

i know alot of women, including myself that dont buy bras that fit because there is no where to go buy them where i live, so if the people who have done the study tell me where to get a size 32 gg i would be greatful

BRITTANY!!!! just read your comment and I’m in the same boat…why do the bra companies assume that if you have big breasts you have a big body???? Try Bravissimo online…they have a great selection. Happy hunting.

How can you know what your breasts weigh unless you weigh them separately from the rest of your body? Just asking …

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