Creativity in Business August 31, 2005 / Neil Kramer / 24 Comments How many millions of dollars did it take to come up with these company names? Advertising and Marketing company namescreativitylogos Previous post Politics After Tragedy Next post Dr. Phil’s Son Engaged to Playboy Triplet 24 Comments wendi August 31, 2005 at 9:10 am somebody got paid a lot to lift zantarded names from other places…makes me sick…hand over zantac please Reply kris August 31, 2005 at 9:11 am One miiiiiiiillion dollars. Reply ladymathematician August 31, 2005 at 9:16 am When I want to give up, completely, I often fantasize about jobs someone has, that I could have, potentially. Lipstick-color-namer is on the top ten, right after smokey-jazz-club-singer. Never has it been naming-things-that-are-most-likely-bad-for-you. Never, I say. Lipstick is good for the soul, unlike feed supplements and weightloss aides. Reply Pearl August 31, 2005 at 9:58 am I love brainstorming creative names for products and slogans — maybe I should’ve been a copywriter instead of a copy editor! Don’t know how much these folks paid for these selling tactics, but the marketing innovation teams must’ve studied ZEN for their enlightenment and then put those preachy lessons into practice! Reply Edgy Mama August 31, 2005 at 10:10 am They’re probably going for the “Z” infrequency. Missed you, Neil. Oh, and I threatened to sic you on this guy in Fresno who dissed me. He apologized, though. Reply Neil August 31, 2005 at 10:31 am Please add Zyntech and Zyntek to the list. Thank you, Alice. Reply Josia August 31, 2005 at 10:35 am It’s the .com thing that screwed everything up. I AM a copywriter so I know exactly how it happens … Reply Tatyana August 31, 2005 at 11:04 am …and with creative spelling. Reply jenny August 31, 2005 at 11:46 am lots. and i sure would LOVE to have that job! Reply Jay August 31, 2005 at 12:08 pm Mmm. Feed supplements. Reply amanda August 31, 2005 at 1:08 pm wow, neil…i don’t even know what to say…good work, but i wonder what inspired this search… Reply Neil August 31, 2005 at 1:59 pm Amanda, thanks for being so curious! I like that. Sophia had a cold last week, and I searched Google to see if Zantac was the right medicine. But I spelled it wrong and got something else. Then, I noticed all the other products that had the similar names. I found it amusing. I’ve always found the naming of products intriguing, though lately names have become less and less interesting as they are focused grouped to death — Celebrex, Allerest, Prozac, Viagra, etc. — they all sound like alien planets that the Starship Enterprise would visit. Reply Atomic Bombshell August 31, 2005 at 2:13 pm Oh…My…GOD!!! I’m working on a corporate name change project and it’s a struggle that’s going on three years of development now. Let me tell you why companies come up with such uninspired craptastic names: The power of multiple opinions. The more people you involve, the more “vanilla” the outcome will be. It’s my daily nightmare. :/ Reply Melliferous August 31, 2005 at 2:19 pm I think those millions were well spent, I suddenly have the urge to take all those pills. Reply M.A. August 31, 2005 at 4:35 pm Does ‘Zyn’ some sort of etymological significance? If you switch the z to an s it’s like ‘syn’ or the same. hmmm…. Reply Brooke August 31, 2005 at 5:17 pm Don’t forget Xanax! Same sound, different letters, may cause drowsiness. Reply Tatyana August 31, 2005 at 5:33 pm Brooke, you can’t deny the similarity anymore (see my comment above) Reply Melanie August 31, 2005 at 7:45 pm I’m surprised they haven’t all sued each other yet, when you’ve got companies like Krispy Kreme going after little mom-and-pop operations called Crispee Cream or something like that… Reply Leesa August 31, 2005 at 10:12 pm I could have done that. Damn. Reply Bill August 31, 2005 at 11:00 pm Oh dear. I just had to send an e-mail to a certain committee that the names I proposed for the new product line may involve some copyright infringements. Damn you! Reply L.N. Smithee August 31, 2005 at 11:50 pm Excellent observation and commentary. I aspire to work at a design firm someday, but think the part where they charge thousands to millions for putting a dictionary in a blender and pasting a brand name together like a ransom note is highway robbery. Reply mrsmogul September 1, 2005 at 2:16 am They probably just used refrigerator magnet letters!! 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