Los Angeles Fashion News
Dov Charney and his Los Angeles’ clothing company American Apparel are at it again, this time trying to sell old-school tube socks by dressing up (or down) porn star Lauren Phoenix in their new advertisements. (via essays and effluvia)
If you were born before the Reagan Administration, you’ll surely remember those cool tube socks, that is until kids started beating you up for wearing them.
In their next ad campaign, American Apparel is using porn star Rick Rockhard to sell their new line of early 1970’s tennis sweatbands.
Tags: American Apparel, Dov Charney, Lauren Phoenix, sweatbands, tube socks
4 Comments so far
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I still have a few pairs floating around. If you pull hard enough they’d cover your neck.
By Jack on 06.27.05 6:28 pm
I can’t help but find it ironic that a company that prides itself on not exploiting its workers would have an advertising campaign that instead exploits and objectifies women with ads that often look like “Barely Legal” porn.
On a side note, I saw a presentation last week at work from an anti-sweatshop nonprofit and they said that American Apparel certainly pays a fair wage and has better workplace conditions than most, but the owner still refuses to let his workers unionize.
By Charlie on 06.28.05 8:43 am
I’ve heard that argument, too. I just find it amusing how for some people, they’ll excuse anything when someone is on their side with a polticial issue. I applaud their work conditions and pay scale. It doesn’t mean we shouldn’t make fun of the owner’s sleazy reputation. Starbucks is a comfortable place to sit, but that doesn’t mean we shouldn’t make fun of them wanting to take over the world.
By Neil on 06.28.05 8:56 am
man, that girl makes wearing those socks hot again. wow, the power of marketing through sex…
By susan on 06.30.05 12:17 pm
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