Today, as I was driving down La Cienega, I saw a taxi that that was advertising "Smallville" on all four of its hubcaps. I started to imagine the meeting that must have taken place at some marketing agency —
Marketing guru: "Hey, we’ve turned buses and cars into travelling advertisements, how about the hubcaps?"
I have nothing against new forms of advertising… but hubcaps? Is that really going to excite the general public into watching a TV show on the WB?
I figured this hubcap mania was already going on in New York, home to the great taxis of America, but the only hubcap advertisement company I could find was in Great Britain.
With summer quickly approaching, I offer a new idea in guerrilla marketing: