Having written about television commercials yesterday, I should admit that I like commercials. My favorites are those produced for Target. Created by the advertising agency Peterson Milla Hooks/Minneapolis ( I googled it), they’re hip, colorful, and fun. They win all sorts of awards.
Yesterday, I went to Target to buy a wok. The store wasn’t very exciting. The lines was long. The experience was only a notch better than going to Kmart. Can a commercial be too clever for its own good? I know dancing girls don’t show up when I drink a can of Coke, but I felt I was burned. I was sold a Target experience, but it wasn’t there. As much as I don’t like Starbucks, they do a good job at providing a "Starbucks" experience. This should be something advertisers think about — when there is a big disconnect between hype and reality.
Maybe I should look forward to the time when advertisers will be totally ignoring me. By 50, you should be smart enough not to buy into the hype of advertisers. You should be wise enough to realize that life is too short to watch another Snuggles commercial. Read a book, have sex, watch "American Idol" and skip the commercials with the Tivo.
Next time, I’ll go to Costco. Even though Costco doesn’t have any trendy ads, at least they give out free samples of chili.