Therapy has made me introspective. Who am I? What is my true identity?
The same can be asked about my blog. How do I categorize “Citizen of the Month?” What is really about? I rebel against simple categorization, like “humor blog” or “personal blog.” All of our blogs are a combination of many different “types.” I would hate to be pigeon-holed, and feel that I couldn’t write whatever I wanted to write. There must be a better way to decribe a blog? So, after eleven minutes of extensive thought, I have taken a page from the Myer Briggs Personality Type Indicator, and created the Neilochka Blog Type Indicator.
This ingenious indicator can help a blogger fully understand his own blog. By identifying a blogger’s strengths, the blogger can then decide to develop his strong points, or to explore themes out of his comfort zone.
I have isolated four main blogging types (or zones): Informational, Artsy, Silly, and Emotional. Each blog is usually a combination of all four.
Information: These blogs consist mostly of posts based on fact and information, whether it be politics, cooking, products for parents, fashion design, or gadgets.
Artsy: These blogs consist mostly of posts dealing with artistic exploration. These bloggers enjoy showcasing their poetry, photography, or writing community exercises like “Sunday Scribblings.”
Silly: These blogs focus on humor. Political humor steers closer to Information. Satire is closer to Artsy.
Emotional: Most personal blogs fall into this category, but some blogs are more “emotional” than others. The truly emotional blogs care less about the informational part of an event than the blogger’s own emotional state. If not tempered by information, art, or humor, these blogs can turn into emotional trainwrecks (believe me, I know).
Let’s try a blog as an example:
Example: Citizen of the Month
Citizen of the Month is an SEAI blog.
Most of the posts on Citizen of the Month are pretty silly (S), but there are also posts that focus on personal events, such as the Neil’s weepy relationship with Sophia (E). Many of these posts move into the realm of fantasy and fiction, and Neil has even written some very bad poetry (A). Finally, let’s be honest — Citizen of the Month contains very little practical information (I), so it goes last.
Citizen of the Month: an SEAI blog.
Want to be a successful blog? Let’s look at Technorati’s number one blog of the moment, Engadget.
Engadget is an ISEA blog.
It is primarily a informational resource about the latest gadgets. It is very strong with practical advice. (I) Unlike a stuffy technology article in the newspaper, it is written with the snarky humor that is popular online (S). It is also written in the voice of an enthusiast. You can imagine the geeky writers really caring about each new phone release, giving the blog a bit of emotional content, even if the posts aren’t about traditional personal things, like relationships or babies. (E). Finally, despite the inclusion of product photos, this blog has zero artistic aims or content, strangely enhancing the popularity (A).
How would you categorize your blog?